The MailChimp integration allows you to sync customer email addresses to your MailChimp audience for marketing purposes.
NOTE: MailChimp has both free and paid accounts based on the number od contacts you have. You must already have a MailChimp account and at least one "audience" created to Connect MailChimp. For help using MailChimp, contact MailChimp directly.
To connect your account:
Click Set Up and log into MailChimp
Once connected, choose your MailChimp Audience from the drop down menu
There are two ways to use your customer contact information for MailChimp marketing.
When your online ordering customers tick the box on checkout to allow email marketing, their email address will be automatically added to selected audience in MailChimp.
You can also manually import all your CRM contacts with email addresses into MailChimp. Consider using a seperate audience in Mailchimp to do this, as they have not opted in for marketing.
1. Export your CRM database
Go to Back Office > Promotions > CRM > Export CSV. This will download a CSV spreadsheet onto your computer.
2. Clean up your CRM Export
Use your preferred spreadsheet app (Eg. Pages, Excel, Google Sheets) to remove unnecessary columns. All you'll need are the name and email address fields. Save the cleaned file as a .CSV
3. Import into MailChimp
In MailChimp, go to Audience > Audience Dashboard > Import Contacts. From here, you can upload your CSV file for import.
NOTE: For more information about how to use MailChimp, please consult with MailChimp.